Philip Marshall (Discord): Very interesting.
Philip Marshall (Discord): <@428216853681405952> Arlyn will now be attending.
808 (Discord): Hi guys,
I want to start producing a 15/20 seconds commercial-like promo for Block DX and want this to be a collaboration with the community.
Before I can develop a script we need to have a couple of questions answered.
- Who are we talking to (target audience)?
- How are we talking to them? (With a video, yes but I mean what is the tone of voice)?
- Who are we (Blocknet)?
- Why should people use the product (Block DX)?
- What is the call to action?
The answers might be obvious, but experience has learned that the answers can vary a lot depending on who you’re asking. Please let me know your ideas.
From here I want to develop the script and provide script-versions to you for feedback.
The production schedule and thus delivery date needs to be somewhat flexible. I need to schedule the production besides other marketing / design tasks.
cryptoved (Discord): <@370297837528809474> and I have each already written sample scripts.
I like to see us come up with an actual marketing plan, before green-lighting an expensive production. Our last video wasn’t marketed at all, outside of getting on our website and sharing on twitter. Having a plan first would be helpful to see. Also, we need to have our instructions and tutorials all in place, before we should be releasing a promo vid
littleeagle (Discord): Well said <@405763084444237828> Let’s not waste this opportunity with our limited resources
808 (Discord): <@405763084444237828> The promo is part of my last proposal and approved by the SN-voters.
808 (Discord): It won’t cost anything extra?
808 (Discord): This is not something that would put a hold on other content.
808 (Discord): And there is a marketing plan?
808 (Discord): Instructions and tutorials are currently waiting on actual screen recordings of the DX, but are in development.
littleeagle (Discord): My general take on it is we should take a different approach. Our target audience knows what a Dex is and the main benefits. I would like to see a video that differentiates us from competitors and also highlights our underlying Xrouter protocol powering the DX as a lot of people seem to think of us as “just a Dex”
littleeagle (Discord): <@408970546928418818> it seems like me <@405763084444237828> and <@373406915696394242> were all curious about the cost so don’t think it’s just cryptoved. Thanks for clearing it up
littleeagle (Discord): Do you mind me asking is the marketing plan solely at your discretion or do you gather community input?
808 (Discord): Thanks for your input <@478963911178321921>. This is helpful.
littleeagle (Discord): You’re welcome. Thanks for considering it
808 (Discord): Fyi; the marketing plan is public. Here is the Q3 plan; https://docs.google.com/document/d/1XBUQJ_Mzr9TVhxTkDU_NWmTfJf2JPHTBqzLroE866tE/edit
808 (Discord): To clarify on costs, part of my task as stated in my last proposal will be to work on this promo-commercial for Block DX to be part of the broader Block DX campaign. My other / regular Blocknet tasks will be the priority, not this production. It will therefor only consume my time when there is time and not eat away additional funds.
Philip Marshall (Discord): If there is no extra cost and its not eating into any of your time on other tasks, I see no down side